Those of us with large families will know that Christmas is an expensive affair. Even with a conservative attitude to spending, money still flows out of the old bank account. According to today’s Times, the phenomena still continues after Christmas as well!
Here are some astounding “number crunching” figures for the Boxing Day/Thursday sales:
LARGE RETAILERS REPORTED SALES PEAKS OF £2000 PER MINUTE AT 9.45 AM
SHOPS FACED £17 MILLION OF ATTEMPTED FRAUD, WITH ONLY £1.9 MILLION DETECTED BEFORE IT HAPPENED
JOHN LEWIS REPORTED AVERAGE SALES OF £1000 PER MINUTE, WITH AN INCREASE OF 11% ON LAST YEARS FIGURES
BRENT SHOPPING CENTRE REPORTED 150,000 SHOPPERS THROUGH ITS DOORS, COLLECTIVELY SPENDING £50,000 PER HOUR
ONLINE SHOPPING REPORTED A 4.4% RISE ON LAST YEARS FIGURES
The use of new tracking technology (very useful in other areas as well) makes the collation of these figures much easier. What emerges however is that retailers, both on line and in the high street, face a win/win situation. They get our money on the run up to Christmas, and they get what we have left after Christmas.
Overall, spending figures for the period will be very interesting. Will we still see a credit card frenzy, or will cash have played its part in the anticipated squeeze on how we dispose of our income? Only the stats will tell.