Sunday, 30 December 2007


Global warming not only affects the climate, but also the timing of our traditional festivals. As reports start to emerge of spring buds already appearing in gardens, Easter has also come early.

Despite the fact that it is still only December, Woolworths is already starting to fill its shelves with chocolate Easter eggs!

Whatever happened to the pure enjoyment of Christmas and the pleasure and the New Year?

Traditional festivities are slowly becoming a marketing project with retailers constantly thinking of ways to gain the edge on their competitors.

When questioned on their stance, a Woolworth’s spokesman said “Our customers like to be organised”. Of course they do, that’s why their still buying presents on Christmas Eve!

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